For more than two decades I've worked at the top of Maui's luxury market. Today I serve as Broker-in-Charge for the Coldwell Banker Island Properties Global Luxury Division and as Director of Sales for The Resort at Kapalua Bay (formerly Montage Kapalua Bay), where I lead the exclusive on-site sales presence for resales and future developer releases.
Along the way, the work kept growing past the transaction: positioning new developments, building brands, and helping owners and teams make high-stakes calls with clear numbers. Jennifer L Edwards LLC brings all of it together under one name.
Based between Maui and the Southern California coast, working with clients and partners around the world. Off the clock: U.S. Army veteran, world champion outrigger paddler, and still happiest on the water.
Market knowledge sharpens the marketing. Marketing instinct sharpens the advice. Each service makes the others better.
With more than $950 million in career sales and 20+ years in Maui's most exclusive communities, from Kapalua Bay to Wailea-Mākena, I handle every transaction with precision, discretion and real insider knowledge.
Crafting the stories that move luxury markets. From positioning a new development to rebranding a hospitality business, the work is rooted in strategy and carried out with care and creativity.
Since 2004 I've worked on Maui's major resort and residential developments, from pre-market studies, pricing and brand positioning to launch events, sales leadership and closings. Ten major projects, from early strategy to the front lines.
Selected projects
Clear, numbers-backed advice for owners, investors and teams, plus conversations on the future of luxury real estate, global market shifts, and where brand and property meet. Available for advisory projects, panels and media.
Maui roots. Global reach.
Kapalua, Kāʻanapali, Wailea-Mākena, Upcountry and the North Shore. Home base for real estate representation.
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Brand strategy, development and consulting work along the coast, with buyers and sellers connected to trusted local agents.
Coldwell Banker Global Luxury connections in markets worldwide, for clients wherever life takes them.
"What's the ROI on a hug?"
I'll always show you the numbers. But the best properties pay off in mornings on the water, time with family and a little more freedom. My job is to help you get both right.
Whether you're buying a landmark property, launching a development or building a brand that leads, the conversation starts here.
Jennifer Edwards · RB-23247